Jaffer Ali – PulseTV

PulseTV Puts Bitcoin Center Stage In Its Financial Strategy

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PulseTV.com an online retailer since 1998 has announced its “Bitcoin Strategy” for 2021.

Its Bitcoin strategy was outlined by CEO Jaffer Ali. Ali said,

“Every company in the world needs to develop a long term crypto strategy and we decided to take advantage of our profitability and cash flows to put Bitcoin on our balance sheet. PulseTV has zero debt and tremendous cash flows, so we decided to utilize those cash reserves for accumulating Bitcoin. We are holding Bitcoin and to a much lesser extent Etherium.”

PulseTV has a history of innovating in the online space going back to adding video in 2004 and pioneering the use of daily deal emails before Groupon existed. Future plans include accepting Bitcoin as a payment for online purchases, but PulseTV is content to take advantage of this unique time in the economic history of the world. Ali continued,

“We are experiencing the birth of a new asset class. While it is axiomatic that ‘cash is king’, the real inflation rate in the US is close to 10%. Increases in postage, fulfillment, freight in and a host of other increases clearly demonstrate that we are experiencing inflated costs. Having cash beyond what is strictly necessary to run the day to day business is a melting ice cube. Putting cash into an asset that has had 200% growth for ten straight years should more than offset the rising costs.”

There has been a rash of public companies like MicroStrategy and Tesla making large, billion dollar plus investments in Bitcoin and putting this asset on its balance sheet. PulseTV is one of the first private companies holding more Bitcoin than cash. The reasons are many and Ali offered,

“Online retailers have seen margins erode every year. We believe adding Bitcoin to corporate balance sheets will become more commonplace over time, but also understand that the simple reality facing most online retailers is not making enough money to have the flexibility to make this move. When you add that there is near zero yield on cash in traditional banks, there is an obvious problem. Capital allocation is an important part of running a company and we think Bitcoin is a great place to allocate resources due to cash being a miserable performing asset. We have been lucky to get good quality advice on accomplishing this strategy.”

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To set up an interview or for more information, contact: Mary Kolacki, Communications Director M.Kolacki@PulseTV.com or call 708- 478-4500 ext. 109. PulseTV.com is a North American online retailer that has been marketing exclusively online since 1998.

Masks & More Outlet Opens A Second Location!

Masks & More Outlet Opens Second PPE Location In Tinley Park

Tinley Park, IL September 25, 2020 – Internet retailer PulseTV.com is opening its second Masks and More Outlet less than 60 days after opening its first brick and mortar store at Orland Park Crossing. This store has over 100 styles of decorative, protective masks as well as disposable masks for both adults and kids, all at steeply discounted prices. Along with all types of PPE, every Masks and More Outlet carries discounted As Seen On TV products featured on its parent company, PulseTV.com’s website.

PulseTV Co-founder of PulseTV and Masks and More Outlet, Anisa Ali said,

“We have been overwhelmed with the reception our store has received. People drive from as far as Schaumburg and Chicago to buy our masks (including those hard to find masks for the hearing impaired) and PPE. Once inside the store, they’re also picking up dozens of other products we sell on our website.”

The first Mask and More Outlet opened on August 1^st and within 3 weeks the company started scouting for new locations. This new Tinley Park location is right in the center of the Tinley Downs Plaza at 7911 W. 171^st. Street, less than a mile from the sprawling warehouse also located in Tinley Park. After a successful launch of the flagship pop up store, expansion was a natural evolution. Tom Zegar, the second of three co-founders offered:

“We have been an online retailer since 1999 and a brick and mortar store was never part of our plan. Offering designer masks and PPE priced at well below normal retail was a gamble on top of also adding dozens of other cool items having nothing to do with PPE. Whether this pays off or not remains to be seen. We are hopeful that each community we place a Masks and More Outlet welcomes us with the same enthusiasm as our first Orland Park store.”

Tinley Park was a natural fit for expansion with the corporate office of Masks and More Outlet’s parent company PulseTV also based just blocks away in Tinley Park. All three co-founders have extensive roots in the south suburbs of Chicago. Anisa Ali offered,

“My brother and third co-founder grew up in Tinley Park and went to Tinley Park High School. We have a great relationship with the village, fire and police departments. We began manufacturing hand sanitizer right in Tinley Park this past March under the private label name Purifize which is now sold all over the country.”

One of the key features of the pop up PPE store is offering huge discounts off prices offered even on its own website. People can also get what they want exactly when they need it. The grand opening for Tinley Park is scheduled for Sept. 26^st. Will this second location lead to additional stores? Tom Zegar continued,

“We wish we had a crystal ball, but if our second location is self sufficient and Tinley Park residents respond as Orland Park folks did, we will continue. We are actively scouting retail locations in Homewood, Frankfort, Mokena and New Lenox with even more possibilities outside Illinois in Arizona, Connecticut and Florida too!”

PulseTV.com is a North American online retailer that has been marketing exclusively online since 1998. For more information or to set up an interview, contact: Mary Kolacki, Communications Director M.Kolacki@PulseTV.com or call 708- 478-4500 ext. 109.

CEO’s Lunch with a PulseTV.com Customer

Hello, my name is Jaffer Ali, co-founder and CEO of PulseTV.com. A couple of days ago I had a lunch meeting at the Housewares Show in Chicago. It was a great lunch with Rus Sarnoff, an industry veteran.

Before we got down to discussing business, he said, “Jaffer, I just have to tell you, my wife and I are REALLY fans of PulseTV.” I smiled and thought he was being polite. But he went on, “I have to say that you guys have the best customer service we have seen in a long time. I ordered a dashboard camera and it was defective. I called to return it and get another one, and everything was so simple. I sent in my unit, but forgot the SD card in the unit. I called and Brynn in your C.S. department actually tracked down the unit I sent in, retrieved the card and sent it back to me. That is customer service. And by the way, my wife buys all of your flashlights!”

That is an almost verbatim story about our customer service. I came back to the office and gave Brynn a high five for going above and beyond for our customers. It is always great to hear good things unexpectedly. Oh, the potato leek soup they served at lunch was awesome too!

–Jaffer Ali, CEO of PulseTV.com