Tag: crypto currency

What the heck is an NFT? And What Kind Does PulseTV Sell?

What is an NFT?

You may or may not yet know what NFTs are yet. NFT is a fancy way of colloquially saying one-of-a-kind digital art. The interesting thing about these digital art collections is that ownership can be proven when you use Ethereum (ETH) crypto currency because the transaction is recorded on the Ethereum public blockchain.

Let me break this down for newbies. The blockchain is a public database that can be accessed to verify transactions anywhere in the world. When you buy a piece of digital art and that purchase is automatically recorded in the database, your ownership can be proven.

NFTs are Modern Day Trading Cards

Imagine you collected and traded physical baseball cards. You may be storing them in a shoe box and the most valuable, (maybe Willie Mays’ rookie card) stored in a safe. It can be lost, stolen, degraded over time. A digital card can be shared, used as a screen saver and sold person to person or on one of dozens of NFT auction sites.

NFTs can be unique pieces of art or 1 of 50 (or some designated amount). 

NFTs Created by PulseTV

Now, why has PulseTV decided to test selling digital art?  We created these digital collections in-house for some topics of personal interest. As of this blog post, we have two collections listed on the website, OpenSea:

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The Military Generals Collection featuring:

  1. George S. Patton 
  2. Dwight D. Eisenhower 
  3. Douglas MacArthur 

Historical photos of United States Military Generals with inspiring quotes from each general. Collectible memorabilia commemorating US Armed forces in World War 1, World War 2, Vietnam War, Korean War and more. Learn about the Army, Navy, Air Force and the Marines.

You can own each unique NFT for a full resolution image, and triple authenticated trading card. Lovingly and respectfully crafted; if you collect military videos or art, this is for you.

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The Whistleblowers Collection  featuring:

  1. Edward Snowden
  2. Julian Assange
  3. Daniel Ellsberg

This memorable collection of NFTs represents iconic images of the greatest whistleblowers in world history. These people changed the course of history and now you can own a piece of history with these unique pieces. Each NFT has been lovingly created and is unique. Hopefully we have captured the courage and inspiration of the men and women who made heroic sacrifices.

25% of all NFT revenues generated from the Whistleblowers Collection will be donated to the official Wikileaks and Julian Assange Defense Fund. This includes ANY NFT revenue from the Whistleblowers Collection.

PulseTV also created an NFT Collector’s Department on our website.

PulseTV Puts Bitcoin Center Stage In Its Financial Strategy

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PulseTV.com an online retailer since 1998 has announced its “Bitcoin Strategy” for 2021.

Its Bitcoin strategy was outlined by CEO Jaffer Ali. Ali said,

“Every company in the world needs to develop a long term crypto strategy and we decided to take advantage of our profitability and cash flows to put Bitcoin on our balance sheet. PulseTV has zero debt and tremendous cash flows, so we decided to utilize those cash reserves for accumulating Bitcoin. We are holding Bitcoin and to a much lesser extent Etherium.”

PulseTV has a history of innovating in the online space going back to adding video in 2004 and pioneering the use of daily deal emails before Groupon existed. Future plans include accepting Bitcoin as a payment for online purchases, but PulseTV is content to take advantage of this unique time in the economic history of the world. Ali continued,

“We are experiencing the birth of a new asset class. While it is axiomatic that ‘cash is king’, the real inflation rate in the US is close to 10%. Increases in postage, fulfillment, freight in and a host of other increases clearly demonstrate that we are experiencing inflated costs. Having cash beyond what is strictly necessary to run the day to day business is a melting ice cube. Putting cash into an asset that has had 200% growth for ten straight years should more than offset the rising costs.”

There has been a rash of public companies like MicroStrategy and Tesla making large, billion dollar plus investments in Bitcoin and putting this asset on its balance sheet. PulseTV is one of the first private companies holding more Bitcoin than cash. The reasons are many and Ali offered,

“Online retailers have seen margins erode every year. We believe adding Bitcoin to corporate balance sheets will become more commonplace over time, but also understand that the simple reality facing most online retailers is not making enough money to have the flexibility to make this move. When you add that there is near zero yield on cash in traditional banks, there is an obvious problem. Capital allocation is an important part of running a company and we think Bitcoin is a great place to allocate resources due to cash being a miserable performing asset. We have been lucky to get good quality advice on accomplishing this strategy.”

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To set up an interview or for more information, contact: Mary Kolacki, Communications Director M.Kolacki@PulseTV.com or call 708- 478-4500 ext. 109. PulseTV.com is a North American online retailer that has been marketing exclusively online since 1998.