For the rest of the world, the big holidays including Christmas are still months off, but for retailers Christmas is right around the corner. Here at PulseTV.com we have already started gearing up for the fourth quarter.
In the last couple months we have sent our team of buyers to the big ASD consumer trade show in Las Vegas, the Consumer Electronics show, also in Vegas, and our own local show, the TMC Merchandise Show in Rosemont, Illinois.
And they discovered some great products we are really excited to introduce to our customers.
We have had tremendous success with the Streak Free Cloths we have been carrying for years, and we have found something we hope is going to be just as big. They are called ‘Dura-Fresh’ cloths and they are made from natural wood fiber. That makes them completely natural, non-toxic and even compostable, but the great thing is that simply rinsing them in hot tap water eliminates 99.9 percent of germs and bacteria. That makes them perfect for use in the kitchen for clean up or as dish cloths.
We also found something we think is going to be a hit with homeowners. It is a light up sign box. Basically it is an illuminated sign you can customize with a bunch of included letters, number and symbols. So you can put your address in the front window, or ‘PARTY ROUND BACK’, ‘WELCOME HOME’, or ‘HAPPY BIRTHDAY’. Anything you can think of.
And we certainly haven’t forgotten about the kids. We found a really neat remote controlled truck that shoots bubbles. That’s right, a bubble truck (we’re going to try and come up with a better name for it). We really think kids are going to go nuts for it.
These are just a few of the many great new products we will be introducing over the next couple of months. The fourth quarter is always the most exciting time of the year and we believe our customers are going to share our excitement when they see what we have found for them.
PulseTV, the discount merchandise online retailer, has earned the ranking of #664 of all Internet retailers for North America. This marks an increase in 4 slots over last year. The top online retailers are compiled annually from Internet Retailer magazine.
In addition to earning the ranking of #664 for overall online retailers, PulseTV earned the ranking of #4 in their merchandising category for North America. CEO and Co-founder, Jaffer Ali weighed in on PulseTV’s ranking for the second year in a row, “We fly pretty much under the radar and do not do much PR, so when Internet Retailer approached us last year, we were actually surprised. But making the top 1000 for the second year in a row is really a testament to all of the PulseTV family.”
Stefany Zaroban, Director of Research at Internet Retailer explained how the rankings are determined “We gather, analyze and publish these highly detailed rankings because we are a journalistically driven research organization that uses this information to measure the growth-and the growth drivers-of the North American e-commerce industry. We are as passionate in our coverage of the market as online retailers are in growing web sales.”
Co-founder Anisa Ali is Jaffer’s sister and PulseTV COO. She leads the merchandising team and explained PulseTV’s approach to online retailing.
“We created an online retail experience where we give real deals from real people. In today’s impersonal, data driven insanity, you can always visit PulseTV and see one of our staff reviewing a product on a video we produce in-house. We will point out the flaws along with the benefits. No models, no scripting, no BS. I think that is why our retention rates are so high. Plus we have real customer service. We are not trying to dodge our customers with technology.”
PulseTV attributes its success to building a team that has been together for many years. In the end, many online retailers sell the same merchandise so the reasons consumers pick one retailer over the other are the people that stand behind the products.