The Evolution of an e-commerce Company

How many people have heard of PulseTV.com? As an e-commerce company it is not a giant, like Amazon or eBay, but it is remarkable in that it is one of the few companies that started in the wild and heady heyday of e-commerce, when almost anybody with a clever idea and their own website could become a paper millionaire, and survived the collapse of the “dot-com” bubble in the early 2000s.

So the real question is; how?

PulseTV.com was established in 1996 in the suburbs of Chicago, IL and began by selling videos via direct response television advertising. Since then the company has evolved into an e-commerce retailer, selling a wide variety of products including; DVDs, apparel, jewelry, personal accessories, toys, small electronics and housewares. Currently located in Tinley Park, IL, PulseTV.com has combined an expanding online retail presence with aggressive discounts and qualified, opt-in email marketing to stay competitive and continue to grow.

PulseTV.com has adapted to the online marketplace by constantly innovating. At one point the company hosted and distributed the largest catalog of email newsletters – or e-zines – on the Internet, with clients such as Microsoft, Intel and Dell. As Pulsetv’s e-commerce division grew, the company dramatically expanded its own online retail presence, attracting customers by constantly adding new products and offering large discounts on everyday products.

Most recently we have begun producing in-house videos, using demonstrations to supplement product descriptions and help our customers visualize how the products work. Our customers tell us they like the videos as it aides in making a buying decision, but they love the videos for giving them a sense of who’s behind the company they are buying from.

We’re glad to be here and excited that you’ve found us at www.pulsetv.com. Now head on over and check out what’s new.

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